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Why Use a Property Manager: Pricing Your Rental Home

Setting the right rental price is key to attracting quality tenants and maximizing a landlord’s return. A local property manager can help by:

  • Understanding Tenant Demands and Needs

    • Knowing what tenants are seeking in their rental homes and their motivation for choosing one home over another.

    • Able to consider seasonality, location to amenities and recent neighbourhood trends.

  • Assessing Market Comparisons

    • Uses real-time data to compare like-for-like properties across the entire rental market.

    • Prevents pricing based on emotions, rather relying on the current rental- market conditions and previous years trends to guide the decision.

  • Avoiding Pricing Pitfalls

    • Pricing too high can lead to extended vacancies or being forced to rent a home to more renters than desired, which impacts maintenance and cleaning.

      • If you have good tenants in place already, what are they worth? Having them in your investment home can be far more better than a big rent increase.

    • Pricing too low may attract less qualified tenants and lower profitability, though finding a tenant should in theory be easier to rent.

A property manager should carefully consider what an owner’s desired return on their home is. They should also help guide pricing decision which; maximises returns and at the same time remain competitive in the rental market. Need help with your rental pricing? We’re here for you!

Home & Co Property Management. Nobody knows the Wanaka rental market better.